PR & Advertising

Our nationwide PR and advertising campaigns target end users and specific industries to raise brand awareness and engage with a wider audience. We put a lot of work and time into launching our new products, and a serious amount into manufacturing with innovation and quality in mind, therefore when the time does come to launch a product we want to make sure as many people know about it as possible.

Trade Show calendar

We showcase our product range and brand at a series of the top UK and European Trade shows. Meeting customers face to face is a great opportunity for us to get to grips with what the people in our target industries really need. It gives us a platform to put the company centre stage to potential customers and showcase our extensive product range to both potential customers and to the public, giving both us and our distributors the possibility to increase sales and exposure of the Abracs brand.

Social Media

We are a social bunch, when we’re not getting book smart about brand new abrasive grain technologies and excitable about improved metal alloys we can be found trekking together on mountain ridges, training hard for charity events and getting celebratory rounds in at the bar. The extent of our madness can be perused at your own leisure by following us on social media or clicking the news link below.

Latest News

Product Merchandising

We offer a wide range of branded display stands to showcase our premium quality products. Exclusive merchandising solutions enable professional presentation of our premium quality abrasive products across small and large sales spaces. Our stands are available to all of our distributors and we can provide them for free when you place an order for stock (M.O.Q’s apply) Please get in touch with your ASM’s for further assistance in installation and maintenance of your stands.

All merchandising

Point of Sale & Packaging

Abracs POS range displays our new and innovative products, features, product USP’s and range additions in a clear to see and easy to understand package. All displays in the range are designed at a perfect size for a competitive sales space. Premium products, displayed with ‘at a glance’ information to impact the customer at the point of purchase, making product selection easy. See what else we do to help onward sales of our products at the link below.

Distributor support

Building our Brand

Through our Motorsport sponsorship, social media channels, online presence, trade shows, trade magazine advertising, PR, promotion, merchandise and product videos we have built the Abracs brand to create massive awareness in the end user markets, making Abracs one of the UK’s most trusted and recognised Power Tool Accessories & Abrasives brands in the industry.


Our Grit Quarterly Promotion Packs allow you to purchase a wide range of products at an unbeatable price, every month throughout the year while giving you interesting and important information on upcoming releases, product testing and much more. If you have any suggestions for offers you would like to run please contact us.

Download here